Greenville’s dream of turning into a should-enjoy spot for stay tunes could quickly flip into reality with a proposed new new music venue on Rhett Road around Fluor Discipline in the city’s West End.

Right after development setbacks introduced on by the pandemic, ideas are going forward for Trueline, a 1,700-seat, two-tale location proposed for 401 Rhett St. in what was formerly the D & B Glass developing just off South Major Street and scarcely two blocks from Fluor Subject.

Trueline founder Michael Grozier suggests the goal of the new location is to enhance and amplify Greenville’s existing tunes scene to make it a person of the Southeast’s premier musical locations.

“We’re trying to create a location that represents Greenville,” Grozier states. “It has to be magical.”

Grozier is a songs industry veteran who co-launched the Home of Blues and served as the executive vice president for clubs and theaters for Reside Nation. Joining him in the Trueline challenge are John Pedro, a professional in hospitality improvement, and Marty Elliott, a Greenville reserving coordinator and venue administration expert.

Grozier suggests Greenville is presently a thriving market place primed for progress with venues like the Bon Secours Wellness Arena and the Peace Center, which alone is in the midst of a $36 million enlargement to add two new venues.

“Greenville is a need to-see metropolis, and if we make a should-enjoy venue, we’re likely to consider the current market up a few notches,” he states.

Trueline is envisioned to value about $10 million for the 34,000 square feet of area unfold around two stages. Grozier states construction is predicted to be complete by the fourth quarter of 2024.

Funding for the job is staying coordinated by means of Greenville-based mostly Vicinity Funds, whose world wide web listing for the job delivers specifics about Trueline and the vision driving it.

Ideas for the new location consist of:

  • 1,700 capacity primary hall
  • 400 capacity intimate performance area
  • Substantial-stop lounge/VIP place
  • Point out-of-the-artwork audio, gentle and interactive technologies
  • Rooftop terrace
  • Outside patio

In accordance to the listing, the location will target scheduling an array of situations such as festivals, block functions, multi-working day functions and “underplays” — a time period used for legendary artists who participate in at find smaller sized venues.

The strategy calls for Trueline to secure 130 national touring acts across a assortment of musical genres and promote at minimum 180,000 tickets in its 1st 12 months of functions.

The city of Greenville Arranging and Growth workers did not respond to requests for facts for this post at the time of publication.