Victoria Colangelo being sworn in as Winter Springs City Commisioner District 2.

Victoria Colangelo currently being sworn in as Winter season Springs Town Commisioner District 2.

Victoria Colangelo and YBV Founder Bryan Bruce pictured at the Winter Wonderland Parade in Winter Springs.

Victoria Colangelo and Your Brand name Voice Founder Bryan Bruce pictured at the Winter Wonderland Parade in Winter season Springs.

Your Brand Voice and Victoria Colangelo created a digital advertising system designed to help her earn the Winter season Springs Town Commissioner District 2 election.

Our crew is thrilled to congratulate Victoria on her prosperous campaign as we collaborated with Victoria to carry out a digital marketing system that would assistance her hook up with voters and acquire.”

— Bryan Bruce – Founder of Your Brand Voice

Winter season SPRINGS, FLORIDA, United states of america, January 17, 2023 / — Political advertising and marketing tactics have started shifting from bodily to digital owing to the rising use of technological know-how and the web by voters. Effective digital promoting permits politicians to achieve voters in which they are, on the gadgets they use each day, and to target their messages to particular groups of voters based mostly on their passions and demographics. Electronic marketing and advertising is a lot more price-helpful and successful than bodily advertising strategies and it all starts off with developing a brand on the web. Again in June, Victoria Colangelo, a productive businesswoman and owner of The Mitigation Banking Group, declared her marketing campaign to operate for the Wintertime Springs Town Commissioner District 2 Seat. Colangelo identified as upon digital marketing and advertising organization Your Brand Voice to guide her marketing campaign.

Your Brand Voice’s digital advertising and marketing approach for Colangelo’s marketing campaign incorporated creating early and putting up repeated blog posts concentrated on important challenges facing Winter Springs. The website been given above 23,000 site visitors, acted as a hub for all campaign details and presented voters with a way to study extra about Victoria and her vision for the foreseeable future of the Wintertime Springs. In addition, Your Brand name Voice established up a Google MyBusiness listing that joined to the marketing campaign web-site, which assisted Victoria’s campaign exhibit up in Google research final results and designed it less complicated for voters to come across and obtain info about her campaign.

Social media performed a important part in Victoria’s campaign strategy, with normal updates and engagement on platforms this sort of as Facebook and Instagram. Your Brand Voice also made a sequence of marketing campaign videos in a number of formats, including vertical video clip, which observed the optimum engagement because of to the attractiveness of Shorts, Reels, and Tales on social media. As a outcome of these initiatives, Your Brand Voice and Victoria Colangelo made 48 marketing campaign videos which obtained above 200,000 YouTube views. By submitting these videos and engaging with followers on social media, Colangelo was in a position to attain 141,937 people today on Fb and 58,921 people today on Instagram.

Email internet marketing was one more crucial component of the marketing campaign system, with targeted campaigns aimed at achieving distinct demographics. Your Brand name Voice also different the format of the e-mails, switching amongst textual content-based mostly messages and YouTube embeds to attractiveness to unique constituents. Through these attempts, the campaign was ready to send out out 265,000 email messages.

Colangelo’s marketing campaign built a concerted exertion to interact with constituents through situations this sort of as weekly coffee talks and Saturday outings, which presented options for voters to communicate with Victoria immediately and understand much more about her campaign. By amassing contact facts at these occasions, Your Model Voice was in a position to publicize the campaign to the appropriate voters and push additional engagement. Total, the digital internet marketing method used by Your Brand Voice was thriving in developing Victoria’s campaign on the web, achieving a huge viewers, and driving engagement with voters. On November 8th, Colangelo was elected to serve as Winter Springs Town Commissioner District 2, a victory which came more than the previous eight-yr incumbent.

About Your Manufacturer Voice: Your Model Voice is a entire-provider digital marketing and advertising agency based mostly in Orlando, Florida. With about 30 years of internet marketing working experience, we provide top rated-high quality marketing and advertising services to models all around the planet. Our staff specializes in info-pushed marketing strategies, making use of insights from throughout distinct platforms and channels to boost marketing performance and effectiveness. By integrating these insights collectively, we are equipped to gasoline your brand’s progress and effectiveness like an overall workforce performing for you 24/7. For much more facts or to request a demo, please go to

About Victoria for Wintertime Springs: Victoria Colangelo has lived in Winter season Springs for 15 several years. Colangelo is a passionate advocate about preserving our h2o and wetlands. She has a eyesight for what Winter Springs can be and the encounter to maintain what makes Winter Springs a wonderful place to are living. For additional information about Victoria Colangelo, please check out

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